I began my design journey studying architecture, spending four years immersed in space, structure, and systems. That period taught me to observe closely, think rigorously, and design with intention. Lessons that continue to guide my work today as a product designer.

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Over the past ten years, I’ve worked across many industries– from luxury hospitality to tech startups to global platforms– crafting digital experiences that are clear, considered, and grounded in real human needs. My design approach always begins with understanding. I take time to uncover user motivations, business goals, and the broader context before shaping solutions. I believe that good design isn't just about how things look, but how thoughtfully they respond to the world around them.

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I’m drawn to complexity, but committed to clarity. I care deeply about craft– from interface details to interaction flows– and I thrive in close collaboration with engineers, product managers, and researchers. Above all, I believe that design is a team endeavour, and that the best outcomes emerge through shared curiosity and purpose.